One-Eleven cigarettes were produced by the American Tobacco Company in the United States; they were regular sized (70 mm) and sold in a soft pack. One-Eleven Cigarettes were one of the ten-cent brands which were popular during the Great Depression of the 1930s. They were originally made in 1903, and were re-introduced in April, 1922, in soft packs of fifteen cigarettes selling for a dime. Advertising stressed that the size of the new pack fitted the pocket, while the price fitted the pocket-book. Later, the brand was marketed in packs of 20 and 24 cigarettes, and exported in round tins of 50. The One-Eleven brand name referred to the address of the American Tobacco Company's New York City headquarters at 111 Fifth Avenue, and also to the tobacco blend. The back of the handsome pack pictures one Turk in his national costume, one top-hatted Virginia gentleman, and one Indian representing Burley tobacco, together in a pose suggesting harmony.